we pursue

Urban began life as a family business building family homes. Over three decades later, we still do – but the scale and ambition of our developments has grown alongside Sydney’s thriving property market.

From building townhouses and dual occupancy homes to designing and developing masterplanned communities and multi-storey, mixed-use towers, we’ve grown into a multi-disciplinary organisation with development, design and construction teams, as well as property management and customer service lines.

What we do

Sales and marketing
Concierge and customer service
Property management

How we work

We embrace difference

We’re big believers in the power of people – and what we can achieve together. So whether we’re working team-to-team, partnering with external consultants and architects, or having a conversation with our community, we take an open, collaborative approach.

We go out of our way to seek out different partners with different ways of working and different ideas, because that diversity makes our developments stronger, more innovative and better to live in.

Each benchmark

is a new baseline

We constantly pursue new, next and better in every aspect of what we do. It’s a mindset that sees us drive smarter, faster ways of working while increasing the quality, scale and diversity of the homes we build and places we make.

The family business

Meet the executive team

The Urban team is led by George Elias, our Founder and Managing Director, and Patrick, our CEO and  Mark, our COO. With more than 30 years in the industry, George is known as a leading name in Sydney property. Today, he focuses on the long-term growth of the Urban portfolio. As CEO of Development, Patrick leads the business on a day-to-day basis, ensuring best-practice delivery to set new benchmarks with every development. Mark, meanwhile, heads up construction and finance, driving operational excellence across these key functions.

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