Partnership with IHG to Deliver Crowne Plaza Parramatta
Urban Partners with IHG Hotels & Resorts to Deliver Crowne Plaza Parramatta
Tuesday 28 October 2025, Parramatta: IHG Hotels & Resorts today announced a partnership with developer-builder Urban Property Group (Urban) to introduce Crowne Plaza Parramatta, at the heart of Sydney’s booming second CBD.
Scheduled to open in 2029, the 217-room hotel will be situated in the centre of a new landmark mixed-use development directly opposite Parramatta Train Station, seamlessly connected to the vibrant Westfield Parramatta shopping and lifestyle precinct. The hotel will offer unrivalled transport connectivity with a direct link between the station and the hotel, ensuring effortless access for guests and visitors.
Crowne Plaza Parramatta will feature an inviting selection of dining options, including a contemporary all-day restaurant and an intimate lobby bar, designed to create stylish social settings for guests and locals alike.
It will also offer flexible meeting and event spaces, a rooftop infinity pool with an outdoor terrace, making it an ideal destination for business travellers, event delegates, and leisure guests seeking to experience the energy of this thriving city.
Parramatta has evolved into Sydney’s second CBD, with strong demand drivers across commerce, education, health, and the arts. Major cultural investments such as the new Powerhouse Parramatta Museum and the expanded Riverside Theatre precinct are helping to attract increasing numbers of visitors, while the opening of Western Sydney International Airport will further enhance accessibility, placing Parramatta at the centre of a new era for tourism and business in Greater Sydney.
Matt Tripolone, IHG Hotels & Resorts Managing Director, Australasia & Pacific, said: “We’re delighted to partner with Urban and maximise this exceptional opportunity to bring our world-famous Crowne Plaza brand to Parramatta at a pivotal time in the city’s transformation.
“Western Sydney is one of Australia’s most dynamic growth corridors, underpinned by record levels of infrastructure investment, a flourishing business and government sector, and the arrival of Western Sydney International Airport in 2026. Crowne Plaza Parramatta will be a flagship destination for both domestic and international travellers and an important and attractive addition to the city’s evolving skyline.
Patrick Elias, Co-CEO of Urban said: “We are excited to partner with IHG Hotels & Resorts to bring Crowne Plaza Parramatta to life. This marks our first-ever hotel collaboration and will become a striking, defining feature within our mixed-use development when it opens in 2029.
“Parramatta is set to play a key role in Sydney’s future as a major city centre, and we are proud to be creating a must-visit destination that combines quality hospitality and unrivalled connectivity for those who work here or visit from home or abroad.”
Crowne Plaza Parramatta joins great examples of the brand including Crowne Plaza Sydney Darling Harbour, Crowne Plaza Melbourne, and Crowne Plaza Adelaide Mawson Lakes within the brand’s Australian estate which has grown to 14 open hotels and seven pipeline properties.
One of the world’s fastest-growing upscale hotel brands, Crowne Plaza remains synonymous with purposeful design, energising guest experiences, and flexible meeting and event spaces that blend work and life seamlessly.
Crowne Plaza Parramatta will continue the global growth of the Crowne Plaza brand, which has reached 415 open hotels and 144 in the pipeline properties and continues to expand worldwide.